klaar. is for the woman who spent thirty years being whoever the room needed her to be. The good wife. The patient mom. The dependable colleague. The polite daughter-in-law.

Somewhere around forty, her hormones staged a coup and now, she is done. Don't ask. She is out of stock.

Wear it yourself. Or buy it for the friend who is also klaar.

I'm Leonie. I'm a 44-year-old mother, wife, small-town girl, and the only female in a household of five males: twin teenage boys, an almost-five-year-old who I'll diplomatically call a perimenopausal "accident," a husband, and a dog who is also, of course, a boy. I am outnumbered in my own home by a margin that no amount of oestrogen could ever have evened out.

I started HRT a month ago. In the months before that, my family was living through what historians would refer to as 'The Difficult Period.'

Here's the thing about me. I'm the person who cracks the joke at the funeral. Not on purpose. There's just something about a heavy silence that makes me physically need to break it, and roughly half the time it lands and the other half I'd like the earth to open up. I've made peace with the ratio.

So, when perimenopause turned up, the rage that arrives uninvited, the 2AM insomnia, the overnight ageing and the sweat in a meeting nobody else can see, my instinct wasn't to suffer quietly. It was to make it funny. Because being a woman is hard in a hundred small, unaccounted-for ways, and most of them we just absorb without comment. Laughing at it doesn't fix it, but it makes the load shareable. That, to me, feels like a gift you can hand another woman across a room without saying a single word.

That's what klaar.   is. Comfortable clothing, yes, but really a way to say the thing when you don't have the energy, the words, or frankly the oestrogen to say it out loud. Half voice, half punchline, a little bit of "do you actually know what we go through?"

We were raised to believe the women before us sailed through this. They didn't. They just weren't given the language — or the permission — to say so. Which is why every one of them, if you wait long enough, has a story about the day something went flying across a kitchen.

I spent twenty years measuring how people feel about brands for a living. klaar.   is the first one I've built because I needed it to exist.

— Leonie